Proceedings of the International Association for Business and Society 18:144-148 (2007)
AbstractThis study seeks to examine the mechanism by which a corporation’s use of philanthropy might affect its reputation for CSP. We propose and test a model relating corporate philanthropy and foundations to awareness of and evaluations of firm social responsibility. We find that the relationships are more perplexing than others have proposed. Our contention that corporate philanthropy is a complex variable is upheld and we propose avenues for future research
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