Abstract
This study seeks to examine the mechanism by which a corporation’s use of philanthropy might affect its reputation for CSP. We propose and test a model relating corporate philanthropy and foundations to awareness of and evaluations of firm social responsibility. We find that the relationships are more perplexing than others have proposed. Our contention that corporate philanthropy is a complex variable is upheld and we propose avenues for future research
Keywords Business and Professional Ethics  Conference Proceedings  Social Science
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ISBN(s) 978-0-9763264-4-1
DOI iabsproc20071834
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