Journal of Business Ethics 18 (3):315 - 334 (1999)
The material to follow challenges the conceptual uniqueness and contribution of the content of the field of marketing ethics. Based on a comprehensive inspection of the marketing ethics literature, this "review note" (an uncommon genre of academic manuscript – a briefly-presented review highlighting a specific point) concludes that, in terms of pragmatic behavioral guidance as well as conceptual content, marketing ethics has nothing new nor distinctive to offer. Though an initially unexpected conclusion, perhaps, explanation is provided for why marketing ethics' absence of contribution is perfectly natural and appropriate. Evidence also is found to establish that the paper's contrarian-appearing position may not be extremist after all.
|Keywords||business ethics business law ethics marketing and society marketing ethics marketing law public policy|
|Categories||categorize this paper)|
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Citations of this work BETA
Understanding Consumer's Responses to Enterprise's Ethical Behaviors: An Investigation in China. [REVIEW]Xinming Deng - 2012 - Journal of Business Ethics 107 (2):159-181.
Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends.Bodo B. Schlegelmilch & Magdalena Öberseder - 2010 - Journal of Business Ethics 93 (1):1-19.
Comparative Perspectives on the Ethical Orientations of Human Resources, Marketing and Finance Functional Managers.Eleanor O’Higgins & Bairbre Kelleher - 2004 - Journal of Business Ethics 56 (3):275-288.
The Ethics of Gamification in a Marketing Context.Thorpe Andrea Stevenson & Roper Stephen - forthcoming - Journal of Business Ethics.
The Methodology in Empirical Sales Ethics Research: 1980–2010.Nicholas McClaren - 2015 - Journal of Business Ethics 127 (1):121-147.
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