Simple Heuristics That Make Us Smart

Oxford University Press USA (1999)

Authors
Abstract
Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.
Keywords Heuristic
Categories (categorize this paper)
Reprint years 2000
Buy this book Find it on Amazon.com
Call number BD260.G54 1999
ISBN(s) 9780195143812   0195121562   0195143817
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 59,088
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

The Evolution of Misbelief.Ryan T. McKay & Daniel C. Dennett - 2009 - Behavioral and Brain Sciences 32 (6):493.

View all 252 citations / Add more citations

Similar books and articles

Précis of Simple Heuristics That Make Us Smart.Peter M. Todd & Gerd Gigerenzer - 2000 - Behavioral and Brain Sciences 23 (5):727-741.
Environments That Make Us Smart Ecological Rationality.Peter M. Todd & Gerd Gigerenzer - 2007 - Current Directions in Psychological Science 16 (3):167-171.
Rationality, Logic, and Fast and Frugal Heuristics.José Luis Bermúdez - 2000 - Behavioral and Brain Sciences 23 (5):744-745.
Heuristics in Technoscientific Thinking.Michael E. Gorman - 2000 - Behavioral and Brain Sciences 23 (5):752-752.
Smart People Who Make Simple Heuristics Work.Annika Wallin & Peter Gärdenfors - 2000 - Behavioral and Brain Sciences 23 (5):765-765.
Psychological Research on Heuristics Meets the Law.Christoph Engel - 2000 - Behavioral and Brain Sciences 23 (5):747-747.
How Smart Can Simple Heuristics Be?Nick Chater - 2000 - Behavioral and Brain Sciences 23 (5):745-746.

Analytics

Added to PP index
2009-01-28

Total views
1 ( #1,472,430 of 2,427,843 )

Recent downloads (6 months)
1 ( #515,500 of 2,427,843 )

How can I increase my downloads?

Downloads

Sorry, there are not enough data points to plot this chart.

My notes