The Inheritance, Power and Predicaments of the “Brain-Reading” Metaphor

Medicine Studies 2 (4):229-244 (2011)
Abstract
Purpose With the increasing sophistication of neuroimaging technologies in medicine, new language is being sought to make sense of the findings. The aim of this paper is to explore whether the brain-reading metaphor used to convey current medical or neurobiological findings imports unintended significations that do not necessarily reflect the genuine findings made by physicians and neuroscientists. Methods First, the paper surveys the ambiguities of the readability metaphor, drawing from the history of science and medicine, paying special attention to the sixteenth through nineteenth centuries. Next, the paper addresses more closely the issue of how metaphors may be confusing when used in medicine in general, and neuroscience in particular. The paper then explores the possible misleading effects associated with the contemporary use of the brain-reading metaphor in neuroimaging research. Results Rather than breaking new ground, what we see in current scientific language is a persistence of both a constraining and expansive set of language practices forming a relatively continuous tradition linking current neuroimaging to past scientific investigations into the brain. Conclusions The use of the readability metaphor thus carries with it both positive and negative effects. Physicians and neuroscientists must resort to the use of terms already laden with abstracted meanings, and often burdened by tradition, at the risk of importing through these words connotations that do not tally with the sought-after objectivity of empirical science
Keywords Brain  Medical imaging  Metaphor  Neuroimaging  Brain reading
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DOI 10.1007/s12376-010-0054-0
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Metaphors We Live By.George Lakoff - 1980 - University of Chicago Press.
Objectivity.Lorraine Daston - 2007 - the Mit Press.
The New Rhetoric: A Treatise on Argumentation.Chaïm Perelman - 1969 - Notre Dame, [Ind.]University of Notre Dame Press.

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