Towards a Model of Corporate and Social Stakeholder Engagement: Analyzing the Relations Between a French Mutual Bank and Its Members [Book Review]

Journal of Business Ethics 107 (2):215-225 (2012)
The aim of this article is to develop a new classification of stakeholders based on the concept of corporate and social engagement. Engagement is analyzed as an organizational learning process between the managers of an organization and its stakeholders. It is a necessary condition to improve the organization’s impact on its economic, social, and natural environment. Applied to the membership of a French mutual bank in order to identify the members’ varying levels of engagement, this new mapping technique may help managers to adapt their practices to the degree of engagement of each identified group of members, and to modify their financial products and communications to foster engagement among as many of these groups as possible
Keywords Stakeholder engagement  Corporate engagement  Corporate social responsibility  Mutual banks
Categories (categorize this paper)
DOI 10.1007/s10551-011-1034-3
 Save to my reading list
Follow the author(s)
Edit this record
My bibliography
Export citation
Find it on Scholar
Mark as duplicate
Request removal from index
Revision history
Download options
Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 30,798
Through your library
References found in this work BETA
Assessing Freeman's Stakeholder Theory.James A. Stieb - 2009 - Journal of Business Ethics 87 (3):401 - 414.

View all 8 references / Add more references

Citations of this work BETA

Add more citations

Similar books and articles
Third Way CR and Third World CR.Loke Min Foo - 2007 - International Corporate Responsibility Series 3:35-53.
Towards a Quantitative Model of Heterogeneity in Stakeholder Expectations of Corporate Responsibility.Carola Hillenbrand & Kevin Money - 2006 - Proceedings of the International Association for Business and Society 17:251-254.
Social Agency in International Business Practices.John R. Schermerhorn Jr & William B. Lamb - 2008 - Proceedings of the International Association for Business and Society 19:74-79.
Profits and Principles.Colin P. Higgins - 2005 - Proceedings of the International Association for Business and Society 16:130-135.
Added to PP index

Total downloads
11 ( #415,846 of 2,202,423 )

Recent downloads (6 months)
1 ( #300,203 of 2,202,423 )

How can I increase my downloads?

Monthly downloads
My notes
Sign in to use this feature