Behavioral and Brain Sciences 27 (2):264-264 (2004)

Abstract
The case for the value of self-experimentation in advancing science is convincing. Important features of the method include (1) repeated measures of individual behavior, over extended time, to discover cause/effect relations, and (2) vivid graphical presentations. Large-scale research on Pavlovian conditioning and weight control is needed because verification could result in easy and inexpensive mitigation of a serious public health problem.
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DOI 10.1017/S0140525X04240067
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