Theories of embodied cognition abound in the literature, but it is often unclear how to understand them. We offer several interpretations of embodiment, the most interesting being the thesis that mental representations in bodily formats (B-formats) have an important role in cognition. Potential B-formats include motoric, somatosensory, affective and interoceptive formats. The literature on mirroring and related phenomena provides support for a limited-scope version of embodied social cognition under the B-format interpretation. It is questionable, however, whether such a thesis can be extended. We show the limits of embodiment in social cognition.