Profits and principles: Four perspectives [Book Review]
Journal of Business Ethics 35 (4):293 - 305 (2002)
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Abstract |
This article clarifies the relationship between profits and principles by distinguishing four alternative perspectives: the win-win perspective in which ethical behaviour generates the highest profits; a licence-to-operate perspective in which a minimum ethical performance is required to receive legitimation from the society; an acceptable profits perspective, in which an acceptable profitability is required to assure the financial continuity; and an integrated perspective. These four perspectives are illustrated by statements from Shell reports and from interviews with managers of a large European retail company.
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Keywords | ethics licence to operate profits Shell reports sustainability triple P bottom line win-win situation |
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Reprint years | 2004 |
DOI | 10.1023/A:1013805111691 |
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Citations of this work BETA
Do Markets Crowd Out Virtues? An Aristotelian Framework.J. J. Graafland - 2010 - Journal of Business Ethics 91 (1):1-19.
The Social License to Operate.Geert Demuijnck & Björn Fasterling - 2016 - Journal of Business Ethics 136 (4):675-685.
What is a Fair Level of Profit for Social Enterprise? Insights from Microfinance.Marek Hudon, Marc Labie & Patrick Reichert - 2020 - Journal of Business Ethics 162 (3):627-644.
Beyond Size: Predicting Engagement in Environmental Management Practices of Dutch SMEs.Lorraine M. Uhlaner, Marta M. Berent-Braun, Ronald J. M. Jeurissen & Gerrit de Wit - 2012 - Journal of Business Ethics 109 (4):411-429.
Sourcing Ethics in the Textile Sector: The Case of C&A.Johan J. Graafland - 2002 - Business Ethics, the Environment and Responsibility 11 (3):282–294.
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