Sounding out i’m lovin’ it – a multimodal discourse analysis of the sonic logo in commercials for McDonald’s 2003–2018

Critical Discourse Studies 16 (5):569-582 (2019)

ABSTRACTWhile the sonic logo for McDonald’s i’m lovin’ it campaign has been widely distributed and highly praised, little is known about the actual characteristics and meaning potentials of this pa...
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DOI 10.1080/17405904.2019.1624184
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Image-Music-Text.Roland Barthes & Stephen Heath - 1978 - Journal of Aesthetics and Art Criticism 37 (2):235-236.
The Critical Analysis of Musical Discourse.Theo van Leeuwen - 2012 - Critical Discourse Studies 9 (4):319-328.

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