Abstract
This theoretical integration of social psychology’s main cognitive and affective constructs was shaped by 3 influences: (a) recent widespread interest in automatic and implicit cognition, (b) development of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998), and (c) social psychology’s consistency theories of the 1950s, especially F. Heider’s (1958) balance theory. The balanced identity design is introduced as a method to test correlational predictions of the theory. Data obtained with this method revealed that predicted consistency patterns were strongly apparent in the data for implicit (IAT) measures but not in those for parallel explicit (self-report) measures. Two additional not-yet-tested predictions of the theory are described.
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References found in this work BETA

Categories and Concepts.Edward E. Smith & L. Douglas - 1981 - Harvard University Press.

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The Heterogeneity of Implicit Bias.Jules Holroyd & Joseph Sweetman - forthcoming - In Michael Brownstein & Jennifer Saul (eds.), Implicit Bias and Philosophy. New York, USA: Oxford University Press.

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