In this paper, I will consider the repercussions that epistemic contextualism has on capturing the distinctive value of knowledge. I will argue that the way that contextualist views capture the value of knowledge depends on the depth of the contextualism involved. To do so, I distinguish between superficial and deep contextualism, and I show how the latter is forced to contextualist epistemic value in a way the former is not. However, I then argue that if the superficial contextualist view does not contextualise epistemic value, it would nevertheless fail to properly capture the value of knowledge. If epistemic contextualism is true, then epistemic value should be contextualised.