Portal społecznościowy jako narzędzie do promowania informacji regionalnych –na przykładzie profili Facebook TVP Łódź, Radia Łódź i „Expressu Ilustrowanego”

Acta Universitatis Lodziensis. Folia Litteraria Polonica 62 (3):21-39 (2021)
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The author aims at evaluating the activities on the Facebook profiles of three regional media editorials – namely the ‘TVP 3 Łódź’ TV channel, the ‘Radio Łódź’ radio channel, and the Express Ilustrowany daily – particularly in terms of including local and regional information in their posts. Another objective was to attempt to quantify and compare these activities. The used research method is the analysis of profile content on Facebook, and the study was conducted within the period of one month.



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