In D. Southerton (ed.), Encyclopedia of Consumer Culture. New York, NY, USA: pp. 433-435 (2011)

Eugene Halton
University of Notre Dame
Dematerialization can be taken variously as meaning less materials used in objects technically, a less materialistic outlook on consumption, or as the virtualization of communication and interaction. These ideas are reviewed here. Considering material culture and technoculture in this light raises questions about contemporary materialism and technology more generally as well, where smaller is not necessarily simpler, and where smaller may not even be less.
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