Abstract |
My horoscope today says, “Focus on the small stuff.” Now, such advice does have content. It predicts that when readers interpret its words in the usual way as a guide to action, those who do what they think it recommends will, on average, feel they got more of what they wanted than those who ignored it. Even so, astrologers sure don’t make it easy for us to test their claims. If they wanted to make it easier, they would do what forecasters in weather, sports, and business do: issue forecasts in a clear, standardized form. A horoscope is like a weather forecast that says, “Some rain likely nearby, soon.” It’s much easier to evaluate a forecast that a particular rain gauge has a..
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