Journal of Economic Methodology 21 (4):396-410 (2014)

D. Hands
University of Puget Sound
The purpose of this paper is to examine the normative interpretation of the fast-and-frugal research program and in particular to contrast it with the normative reading of rational choice theory and behavioral economics. The ecological rationality of fast-and-frugal heuristics is admittedly a form of normative naturalism – it derives what agents “ought” to do from that which “is” ecologically rational – and the paper will examine how this differs from the normative rationality associated with rational choice theory. I will also attempt to assess the relative adequacy of normative ecological rationality
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DOI 10.1080/1350178X.2014.965907
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Citations of this work BETA

On the Individuation of Choice Options.Roberto Fumagalli - 2020 - Philosophy of the Social Sciences 50 (4):338-365.
Axiomatic and Ecological Rationality: Choosing Costs and Benefits.Patricia Rich - 2016 - Erasmus Journal for Philosophy and Economics 9 (2):90.
Economics, Psychology, and the Unity of the Decision Sciences.Roberto Fumagalli - 2016 - Philosophy of the Social Sciences 46 (2):103-128.

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