What's a face worth: Noneconomic factors in game playing

Behavioral and Brain Sciences 26 (2):162-163 (2003)

Abstract
Where behavior defies economic analysis, one explanation is that individuals consider more than the immediate payoff. We present evidence that noneconomic factors influence behavior. Attractiveness influences offers in the Ultimatum and Dictator Games. Facial resemblance, a cue of relatedness, increases trusting in a two-node trust game. Only by considering the range of possible influences will game-playing behavior be explained.
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DOI 10.1017/S0140525X03320059
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