Philosophy of Management 15 (3):203-220 (2016)

Abstract
So far aesthetics has played a limited role in our understanding of business activity, focused mainly on evaluating product quality and the character qualities of the firm that produced them We draw on Heidegger’s fuller account of aesthetic value to show how a firm—like a work of art – can disclose the way human projects and technologies are already at work in a given context. In this way, we show that firms play an essential role in human self-understanding—a role that Heidegger assigns primarily to works of art. We then apply the Heideggerian approach to the contemporary turn to artisanal products such as personalized handcrafts, craft beer and the “third wave” coffee movement.
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DOI 10.1007/s40926-016-0025-y
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References found in this work BETA

After Virtue.A. MacIntyre - 1981 - Tijdschrift Voor Filosofie 46 (1):169-171.
Humanizing Business: A Modern Virtue Ethics Approach.Geoff Moore - 2005 - Business Ethics Quarterly 15 (2):237-255.
Humanizing Business.Geoff Moore - 2005 - Business Ethics Quarterly 15 (2):237-255.

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Envisioning the Aesthetic Firm.John Dobson - forthcoming - Philosophy of Management.

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