Journal of Business Ethics 5 (1):63 - 67 (1986)

Abstract
Because of their visibility, marketers are often perceived by society as engaging in unethical or questionable behaviors. The marketing literature does not specifically provide an explanation for this dilemma. This paper suggests that there are three major reasons for this problem: fluctuating limits of consensus, ethnocentrism, and utilitarian economic analyses.
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DOI 10.1007/BF02116145
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References found in this work BETA

Ethical Theory and Business.T. L. Beauchamp & N. E. Bowie - 1988 - Journal of Business Ethics 7 (11):846-880.
Obligation: A Social Theory.Ralph Gilbert Ross - 1970 - Ann Arbor: University of Michigan Press.
Moral Issues in Business.Vincent Barry - 1985 - Journal of Business Ethics 4 (2):129-144.

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