Business Ethics Quarterly 9 (3):405-420 (1999)

Abstract
Most writers on international business ethics adopt a universalist perspective, but the traditional expression of problems in terms of a discrepancy between (superior) home country and (inferior) host country values makes it difficult to preserve the symmetry required by a universalizability criterion. In this paper a critique of Donaldson’s (1989) theory is used to illustrate some of the ways in which ethnocentric assumptions can enter into a supposedly universalist argument. A number of suggestions are then made for improving Donaldson’s approach by careful attention to the requirement of universalizability, expressed in a contractarian theory in the form of agent symmetry or reciprocity
Keywords Business ethics
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ISBN(s) 1052-150X
DOI 10.2307/3857509
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Moral Consciousness and Communicative Action.David M. Rasmussen - 1993 - Philosophical Quarterly 43 (173):571.
Moral Relativity.R. A. Duff - 1986 - Philosophical Quarterly 36 (142):99-101.
XIV—On the Cognitive Content of Morality.Jürgen Habermas - 1996 - Proceedings of the Aristotelian Society 96 (1):335-358.

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