Abstract
This paper concerns the study of Corporate Responsibility and its role in building positive attitudes and intentions of customers and employees towards organisations. It adopts a stakeholder perspective to the study of Corporate Responsibility (Waddock 2002; Wood and Jones 1995; Freeman 1984) and conceptualises its impact by positioning it within Fishbein and Ajzen’s (1975) generic framework of beliefs, attitudes and intentions (the theory of reasoned action).An empirical research model is developed in which Corporate Responsibility is established as a concept that is expressed in the experiences, observations and beliefs of customers and employees. The concept as defined is a key driver of customer and employee positive attitudes and intentions towards a business. The research model is tested empirically using a quantitative survey design in thecontext of a financial service organisation in the UK. Data is analysed through application of the Partial Least Squares (PLS) structural equation modelling technique.The findings indicate that the Corporate Responsibility-related experiences, observations and beliefs of customers and employees significantly impact the development of positive attitudes and intentions towards the organisation. The findings also indicate that beliefs about Corporate Responsibility partially mediate the relationships between experiences, observations and positive attitudes
Keywords Business and Professional Ethics  Conference Proceedings  Social Science
Categories (categorize this paper)
ISBN(s) 2155-2568
DOI iabsproc20081926
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 70,214
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles

Customer And Employee Beliefs About Corporate Responsibility.Carola Hillenbrand & Kevin Money - 2008 - Proceedings of the International Association for Business and Society 19:464-469.
Corporate Responsibility and Corporate Reputation: Two Separate Concepts or Two Sides of the Same Coin?Carola Hillenbrand & Kevin Money - 2007 - Proceedings of the International Association for Business and Society 18:157-161.
Corporate Social Responsibility: Theory and Evidence.Paul C. Godfrey, Nile A. Hatch & Jared M. Hansen - 2005 - Proceedings of the International Association for Business and Society 16:112-117.

Analytics

Added to PP index
2012-03-18

Total views
16 ( #665,797 of 2,507,562 )

Recent downloads (6 months)
2 ( #277,263 of 2,507,562 )

How can I increase my downloads?

Downloads

My notes