Abstract
Theorists and practitioners in the fields of both Corporate Responsibility and Corporate Reputation have recently stressed the importance of taking a stakeholderperspective when researching the nature, development and impact of these concepts. While models of Corporate Reputation, such as the Reputation Quotient and SPIRIT were developed by actively engaging stakeholders in research, models of Corporate Responsibility have been developed in a more theoretical manner. There have thus been calls for the research approaches taken in reputation research to be applied to the field of responsibility. This paper answers these calls and thereby provides two related outcomes: First, a conceptualisation of Corporate Responsibility is developed that draws directly upon stakeholder perceptions (in this case customers and employees of a financial institution). Secondly, a comparison between this conceptualisation and two existing models of Corporate Reputation is conducted. A formal comparison between the model of Corporate Responsibility developed in this paper and the RQ and SPIRIT models of Corporate Reputation suggests that there are considerable similarities between stakeholder conceptualisations of responsibility and models of reputation.Stakeholders may therefore not view responsibility separate from reputation, but rather as a largely overlapping concept. Questions about the causal relationship between the two concepts are also discussed
Keywords Business and Professional Ethics  Conference Proceedings  Social Science
Categories (categorize this paper)
ISBN(s) 978-0-9763264-4-1
DOI iabsproc20071836
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 70,214
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles

Corporate Responsibility and Corporate Reputation: Two Separate Concepts or Two Sides of the Same Coin?Carola Hillenbrand & Kevin Money - 2007 - Proceedings of the International Association for Business and Society 18:157-161.
Customer And Employee Beliefs About Corporate Responsibility.Carola Hillenbrand & Kevin Money - 2008 - Proceedings of the International Association for Business and Society 19:464-469.
A Behavioral Schema to the Impact of Corporate Responsibility on Customer and EmployeeRelationships.Carola Hillenbrand & Kevin Money - 2008 - Proceedings of the International Association for Business and Society 19:196-200.
Corporate Reputation: An Empirical Analysis of the Effects of Industry Setting.Michael J. Fritz & William B. Lamb - 2005 - Proceedings of the International Association for Business and Society 16:253-258.

Analytics

Added to PP index
2012-09-18

Total views
19 ( #582,367 of 2,507,562 )

Recent downloads (6 months)
1 ( #416,983 of 2,507,562 )

How can I increase my downloads?

Downloads

My notes