Proceedings of the International Association for Business and Society 19:464-469 (2008)
| Abstract |
It is the aim of this piece of research to provide a conceptualisation of Corporate Responsibility from a stakeholder perspective and to investigate if and how Corporate Responsibility can be expressed in terms of beliefs of stakeholders. The paper reports on a qualitative research study into customer and employee understanding of Corporate Responsibility in the context of a financial service organisation
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| Keywords | Business and Professional Ethics Conference Proceedings Social Science |
| Categories | (categorize this paper) |
| ISBN(s) | 2155-2568 |
| DOI | iabsproc20081951 |
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