Customer And Employee Beliefs About Corporate Responsibility

Proceedings of the International Association for Business and Society 19:464-469 (2008)
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Abstract

It is the aim of this piece of research to provide a conceptualisation of Corporate Responsibility from a stakeholder perspective and to investigate if and how Corporate Responsibility can be expressed in terms of beliefs of stakeholders. The paper reports on a qualitative research study into customer and employee understanding of Corporate Responsibility in the context of a financial service organisation.

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