Journal of Business Ethics 105 (3):337-356 (2012)

Abstract
This paper presents a study that identifies a stakeholder-defined concept of Corporate Responsibility (CR) in the context of a UK financial service organisation in the immediate pre-credit crunch era. From qualitative analysis of interviews and focus groups with employees and customers, we identify, in a wide-ranging stakeholder-defined concept of CR, six themes that together imply two necessary conditions for a firm to be regarded as responsible—both corporate actions and character must be consonant with CR. This provides both empirical support for a notable, recent theoretical contribution by Godfrey (in Acad Manag Rev 30:777–798, 2005 ) and novel lessons for reputation management practice
Keywords Corporate Responsibility  Stakeholders  Reputation
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DOI 10.1007/s10551-011-0969-8
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The Four Faces of Corporate Citizenship.Archie B. Carroll - 1998 - Business and Society Review 100 (1):1-7.

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