Mass Moralizing: Marketing and Moral Storytelling

Lexington Books (2015)
  Copy   BIBTEX

Abstract

This book explores the narratives of today’s brand marketing and their influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 91,139

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Marketing ethics.George G. Brenkert - 2008 - Malden, MA: Blackwell.
Levinas, storytelling and anti-storytelling.Will Buckingham - 2013 - New York: Bloomsbury Academic, An Imprint of Bloomsbury Publishing Plc.
Zen and the Art of Storytelling.Heesoon Bai & Avraham Cohen - 2014 - Studies in Philosophy and Education 33 (6):597-608.
The politics of moralizing.Jane Bennett & Michael J. Shapiro (eds.) - 2002 - New York: Routledge.
Moral Sensemaking Through Digital Storytelling.Michael Elmes & Katie King - 2012 - Journal of Business Ethics Education 9:259-280.
Marketing ethics: an international perspective.Bodo B. Schlegelmilch - 1998 - Boston: International Thomson Business Press.
Reconnecting Marketing to Markets.Luis Araujo, John Finch & Hans Kjellberg (eds.) - 2010 - Oxford University Press.
A Framework for Assessing Immorally Manipulative Marketing Tactics.Shlomo Sher - 2011 - Journal of Business Ethics 102 (1):97-118.
Church Marketing - Concept and Utility.Alin Valentin Angheluta, Andreea Strâmbu-Dima & Razvan Zaharia - 2009 - Journal for the Study of Religions and Ideologies 8 (22):171.

Analytics

Added to PP
2015-01-20

Downloads
7 (#1,281,834)

6 months
2 (#1,015,942)

Historical graph of downloads
How can I increase my downloads?