Ethics and the Environment 4 (2):143-174 (1999)

Abstract
For ecofeminists within academic contexts, the classroom is another "contested terrain "where transformative eco-cultural work should be integrated. In our case, we are a part of communication studies and try to adopt ecofeminist insight as a position for questioning dominant discourses and practices. To do this, we "incorporate popular culture as a serious object of politics and analysis" (Giroux 1997, 148). It is our hope that popular culture can be used as an ecofeminist tool for interrupting hegemonic power relations and encouraging critical-relational consciousness. This paper reports an exploratory effort aimed at combining ecofeminist critiques with popular culture to employ an ecofeminist pedagogy. It begins with an ecofeminist critique of the "animal-industrial-complex" (Noske 1989). In this critique, discursive moral agents are situated within the anthropocentric and androcentric culture (Payne 1994). It then articulates an ecofeminist teaching philosophy and describes how that philosophy was applied in one case using an episode from a prime time television cartoon. Finally, it draws conclusions about what is accomplished through this exploratory case
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DOI 10.1016/s1085-6633(00)88417-x
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