The Impacts of Ethical Ideology, Materialism, and Selected Demographics on Consumer Ethics: An Empirical Study in China

Ethics and Behavior 22 (4):315 - 331 (2012)

Abstract
This study attempts to investigate the relationships among the ethical beliefs of Chinese consumers and orientations based on attitudinal attributes: materialism and moral philosophies (idealism and relativism). In addition, this study examines Chinese consumers' ethical beliefs in relation to five selected demographic characteristics (gender, age, religion, family income and education). Based on this exploratory study of 284 Chinese consumers, the following statistically significant findings were discovered. First, Chinese consumers regard that a passively benefiting activity is more ethical, but actively benefiting from an illegal or a questionable activity is unacceptable. Second, the two dimensions of passively benefiting and no harm/no foul can be used to distinguish the consumers who endorse higher levels of idealism or relativism. Third, Chinese consumers with a high level of materialism are more likely to actively benefit from illegal and questionable activities, and the passively benefiting actions. Finally, the more ethical Chinese consumers seem to be younger, be religious, and have a lower family income
Keywords No keywords specified (fix it)
Categories (categorize this paper)
ISBN(s)
DOI 10.1080/10508422.2012.677627
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 41,650
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

View all 29 references / Add more references

Citations of this work BETA

Add more citations

Similar books and articles

Ethical Beliefs of Chinese Consumers in Hong Kong.Andrew Chan, Simon Wong & Paul Leung - 1998 - Journal of Business Ethics 17 (11):1163-1170.

Analytics

Added to PP index
2012-06-30

Total views
33 ( #247,837 of 2,250,041 )

Recent downloads (6 months)
8 ( #195,353 of 2,250,041 )

How can I increase my downloads?

Downloads

My notes

Sign in to use this feature