Journal of Business Ethics 9 (2):105 - 114 (1990)

Michael R. Hyman
New Mexico State University
Many of today's ads work by arousing the viewer's emotions. Although emotion-arousing ads are widely used and are commonly thought to be effective, their careless use produces a side-effect: the psychoactive ad. A psychoactive ad is any emotion-arousing ad that can cause a meaningful, well-defined group of viewers to feel extremely anxious, to feel hostile toward others, or to feel a loss of self-esteem. We argue that, because some ill-conceived psychoactive ads can cause harm, ethical issues must arise during their production. Current pretesting methods cannot identify the potentially psychoactive ads; therefore, we offer some tentative guidelines for reducing the number of viewers harmed by psychoactive ads.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1007/BF00382660
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 57,156
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

Responsible Ads: A Workable Ideal.M. Hyman - 2009 - Journal of Business Ethics 87 (2):199-210.

View all 8 citations / Add more citations

Similar books and articles

Saturday Review's Annual Advertising Awards.James R. Bennett - 1983 - Journal of Business Ethics 2 (2):73 - 78.
A Direct Advance on Advance Directives.David Shaw - 2012 - Bioethics 26 (5):267-274.
Advance Directives and the Severely Demented.Martin Harvey - 2006 - Journal of Medicine and Philosophy 31 (1):47 – 64.
Understanding Truth in Health Communication.Seow Ting Lee - 2011 - Journal of Mass Media Ethics 26 (4):263-282.
Is Self-Identity Image Advertising Ethical?John Douglas Bishop - 2000 - Business Ethics Quarterly 10 (2):371-398.


Added to PP index

Total views
68 ( #146,737 of 2,411,732 )

Recent downloads (6 months)
1 ( #539,061 of 2,411,732 )

How can I increase my downloads?


My notes