Cultivating tactics for a change in practice : a designer's quest to merge personal values with communication design practice, and what happened along the way


Abstract
Herein lies the journey of change, from being a frustrated and isolated designer, to finding a connected practice expressing my personal values. Much was learnt on the journey regarding the nature of my practice and how it changed, about sustainability and what it means for my practice, tactics, framing and the recognition of a greater potential of my communication design practice beyond material considerations to becoming a device for connection leading to a more sustaining practice. This research is of value to communication design practitioners wishing to move towards a more sustainable practice. It provides insight into the deeper issues of sustainability applied to communication design practice, a guide to important literature of the field, and some possibilities for an expanded form of communication design practice
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References found in this work BETA

Metaphors We Live By.George Lakoff - 1980 - University of Chicago Press.
Metaphors We Live By.George Lakoff & Mark Johnson - 1980 - Journal of Aesthetics and Art Criticism 40 (2):208-210.
The Practice of Everyday Life.Michel de Certeau - 2011 - University of California Press.

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