Advertising ethics: Practitioner and student perspectives

Journal of Mass Media Ethics 9 (2):69 – 83 (1994)

This study examines the self-reported ethics of both current and future advertising practitioners, and compares their responses to four scenarios and 17 statements on advertising ethics. Stepwise discriminant analysis was used to determine the extent to which both groups applied the classical ethical theory of deontology to the scenarios and statements. Results indicate significant differences between both groups. For example, current advertising practitioners are significantly less likely than future practitioners to apply deontology to decision making. The implications of these results are discussed and suggestions for future research are outlined.
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DOI 10.1207/s15327728jmme0902_1
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References found in this work BETA

Persuasive Advertising, Autonomy, and the Creation of Desire.Roger Crisp - 1987 - Journal of Business Ethics 6 (5):413 - 418.

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The Media Ethics Classroom and Learning to Minimize Harm.Sharon Logsdon Yoder & Glen L. Bleske - 1997 - Journal of Mass Media Ethics 12 (4):227 – 242.

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