Journal of Medical Humanities 24 (1/2):79-103 (2003)
This paper provides a brief visual history of the ways women patients, and specifically women patients whose marital status is identified in conjunction with their illness, have been constructed as abnormal in the images of advertisements designed to promote psychotropic medications to an audience of psychiatrists. The advertisements I discuss come from the two largest circulation American psychiatric journals, The American Journal of Psychiatry and Archives of General Psychiatry, between the years 1964 and 2001. I use the ads to focus on two concomitant narratives. On one hand, I show how the advertisements situate the rise of wonder drugs in the context of an era described as the golden age of psychopharmacology, during which time drug treatments helped revolutionize the diagnosis and treatment of anxiety, depression, and other outpatient mental illnesses in the United States. On the other hand, the advertisements also illustrate the ways in which these new scientific treatments could not function free of the culture in which they were given meaning. In the space between drug and wonder drug, or between medication and metaphor, the images thus hint at the ways psychotropic treatments became imbricated with the same gendered assumptions at play in an American popular culture intimately concerned with connecting normal and heteronormal when it came to defining the role of women in civilization
|Keywords||pharmaceutical advertising gender biological psychiatry psychopharmaceuticals psychoanalysis|
|Categories||categorize this paper)|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Pharmaceutical Advertisements: How They Deceive Patients. [REVIEW]Ashish Chandra & Gary A. Holt - 1999 - Journal of Business Ethics 18 (4):359 - 366.
Philosophy of Psychopharmacology: Smart Pills, Happy Pills, and Pepp Pills.Dan J. Stein - 2008 - Cambridge University Press.
Psychotropic Drugs and Women.P. Susan Stephenson & Gillian A. Walker - 1980 - Bioethics Quarterly 2 (1):20-38.
The Informative and Persuasive Functions of Advertising: A Moral Appraisal. [REVIEW]Paul C. Santilli - 1983 - Journal of Business Ethics 2 (1):27 - 33.
Food Advertising, Education, and the Erosion of Autonomy.Yvonne Raley - 2006 - International Journal of Applied Philosophy 20 (1):67-79.
Towards a New Paradigm in the Ethics of Women's Advertising.John Alan Cohan - 2001 - Journal of Business Ethics 33 (4):323 - 337.
Placebo in the Investigation of Psychotropic Drugs, Especially Antidepressants.Stanisław Pużyński - 2004 - Science and Engineering Ethics 10 (1):135-142.
Direct-to-Consumer Advertisements for Prescription Drugs as an Argumentative Activity Type.Renske Wierda & Jacky Visser Visser - 2012 - Journal of Argumentation in Context 1 (1):81-96.
Where Mortality and Law Diverge: Ethical Alternatives in the Soldier of Fortune Cases.Don E. Tomlinson - 1991 - Journal of Mass Media Ethics 6 (2):69 – 82.
Psychotropic Drug Use: Between Healing and Enhancing the Mind.Toine Pieters & Stephen Snelders - 2009 - Neuroethics 2 (2):63-73.
A Content Analysis of Men and Women in Canadian Consumer Magazine Advertising: Today's Portrayal, Yesterday's Image?Nan Zhou & Mervin Y. T. Chen - 1997 - Journal of Business Ethics 16 (5):485-495.
Standardizing Psychotropic Drugs and Drug Practices in the Twentieth Century: Paradox of Order and Disorder.Toine Pieters & Stephen Snelders - 2011 - Studies in History and Philosophy of Science Part C 42 (4):412-414.
Internists of the Mind or Physicians of the Soul: Does Psychiatry Need a Public Philosophy?Don Browning - 2008 - Zygon 43 (2):371-383.
Added to index2010-08-30
Total downloads20 ( #242,936 of 2,154,063 )
Recent downloads (6 months)1 ( #398,005 of 2,154,063 )
How can I increase my downloads?