Abstract

This paper is concerned with the role of self-observation in managing complexity in meaning systems. Revising Niklas Luhmann's theory of mass media, we approach the mass media system as a social sub-system functionally specialized in the coupling of psychic systems' self-observation and social systems' self-observation.According to Autopoietic Systems Theory and von Foerster's second order cybernetics, self-observation presupposes a capability for meta-observation that demands a specific distinction between observer and actor. This distinction seems especially relevant in those social contexts where a separation between the action of observation and other social actions is required. However, in those social contexts where the defining action is precisely observation, the border between observer and actor is blurred.We shall consider the significant divergence between the implicit and the explicit epistemologies of the mass media system, which appears to be characterized by the explicit assumption of a classic objectivist epistemology, on one side, and a relativist epistemology on the other, posing a hybrid epistemic status somewhere in between science and arts.