Franck Meijboom
Utrecht University
Sustainability and welfare are concepts that are often mentioned in the context of fishing and fish farming. What these concepts imply in practice, how they are defined and made operational is less clear. This paper focuses on the role of fish buyers as a key actor in the supply chain between the fisher or fish farmer and the consumer. Using semi-structured interviews, we explore and analyze whether and how the interviewed fish buyers define and implement moral values related to animal welfare and sustainability. The eight fish buyers who were interviewed suggest that moral values are used in their work, but also result in a number of value conflicts (moral and non-moral). The focus on sustainability and animal welfare appear to be driven by external and market factors. Sustainability mainly reflects fishing methods and quotas and fish welfare is seen as part of sustainability. Fish welfare seems more important for farmed than for wild fish as the buyers feel a responsibility regarding these kept animals. Further, the decision whether a product is sustainable is mainly based on labels. Fish buyers argue that labels are useful as a business-to-business tool. Nonetheless, based on the interviews, we argue that the relevance of these labels for addressing the ethical dilemmas of buyers is limited. Labels often are a rather procedural solution that deals with the genuine dilemmas only to a limited extent. We conclude that in order to move forward, the sector needs to further reflect and elaborate on its core values
Keywords Fish buyers  Retail  Ethical dilemmas  Fish welfare  Sustainability
Categories (categorize this paper)
DOI 10.1007/s10806-011-9367-6
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 72,564
Through your library

References found in this work BETA

View all 9 references / Add more references

Citations of this work BETA

The Influence of Knowledge and Motivation on Sustainable Label Use.Carmen Valor, Isabel Carrero & Raquel Redondo - 2014 - Journal of Agricultural and Environmental Ethics 27 (4):591-607.

Add more citations

Similar books and articles

Does Fish Welfare Matter? On the Moral Relevance of Agency.Frederike Kaldewaij - 2013 - Journal of Agricultural and Environmental Ethics 26 (1):63-74.
Fair Trade’s Sustainability: A Case Study of Coffee Producers in Chiapas Mexico.Sarah A. Bigney, Mark Haggerty & Stephanie A. Welcomer - 2010 - Proceedings of the International Association for Business and Society 21:158-162.
Variation in Emotion and Cognition Among Fishes.Victoria A. Braithwaite, Felicity Huntingford & Ruud den Bos - 2013 - Journal of Agricultural and Environmental Ethics 26 (1):7-23.
The Mysteries of Self-Locating Belief and Anthropic Reasoning.Nick Bostrom - 2003 - The Harvard Review of Philosophy 11 (1):59-73.


Added to PP index

Total views
23 ( #497,578 of 2,533,564 )

Recent downloads (6 months)
1 ( #391,480 of 2,533,564 )

How can I increase my downloads?


My notes