Abstract

It is argued that a little-Discussed notion of prima facie good (and a related notion of a "basic value experience") can throw light on some of the most vexing problems of value theory, About the meaning of 'good', The naturalistic fallacy, The objectivity of value, The fact-Value distinction and intrinsic value. The notion of prima facie good is formally analogous to w d ross's notion of prima facie duty, But is more general (applying to value generally) and (it is argued) is more useful and less problematic. Views of spinoza, Ross, Moore, Perry and recent value theorists are discussed