Can level of interactivity be measured?

Empedocles: European Journal for the Philosophy of Communication 2 (2):291-304 (2011)
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Abstract

This study identifies two major problems related to the theory of interactivity: how interactivity can be defined and how it can be measured. The article addresses these problems by critiquing existing classifications and scales for measuring the level of interactivity. It suggests an alternative way of looking at interactivity from the Bakhtinian perspective and states that interactivity is a relation and therefore, cannot be measured.

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