Journal of Business Ethics 116 (2):267-282 (2013)

Driven by increased consumer interest and stakeholder pressure, the number of Fairtrade (FT) products has been steadily increasing. The mainstreaming of FT means that the products are now facing stiff competition within the generic product categories in which they operate. While consumers may pressure organizations for ethical conduct, they are less willing to pay premium prices for fairly traded products. For FT to continue to grow, more efficient operating models are required to offset the premium prices paid to producers to ensure competitiveness in the market. One such improvement approach may be the management of FT supply chains. To investigate the feasibility of this approach, this article systematically combines literature on FT with key supply chain management (SCM) constructs and theories. We discuss existing SCM paradigms in the context of FT and demonstrate aspects where the efficiency of FT chains needs to be improved to ensure their viability. We present propositions that demonstrate the key limitations of the FT model from the point of view of SCM theory and practice and suggest the potential changes needed in the management of FT supply chains. The article provides a timely first attempt to systematically combine FT with SCM constructs, thus establishing a basis for the further development of FT chains and for the improvement of the operating efficiency within them
Keywords Fairtrade  Supply chain management  Stakeholder pressures  Alternative trading organizations  Efficiency improvement
Categories (categorize this paper)
DOI 10.1007/s10551-012-1469-1
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 62,496
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

View all 25 references / Add more references

Citations of this work BETA

View all 7 citations / Add more citations

Similar books and articles

Ethical Objections to Fairtrade.Peter Griffiths - 2012 - Journal of Business Ethics 105 (3):357-373.
Environmental and Sustainability Ethics in Supply Chain Management.Benita M. Beamon - 2005 - Science and Engineering Ethics 11 (2):221-234.
Corporate Responsibility in Scandinavian Supply Chains.Robert Strand - 2009 - Journal of Business Ethics 85 (S1):179 - 185.
Living Wages and Institutional Supply Chain Duties.Philippa Smales - 2010 - Business and Professional Ethics Journal 29 (1-4):109-134.


Added to PP index

Total views
24 ( #452,267 of 62,463 )

Recent downloads (6 months)
1 ( #456,608 of 62,463 )

How can I increase my downloads?


My notes