Abstract

The 2000 U.S. presidential election was one of the most bizarre and fateful in American history. Described in books as a “deadlock,” “thriller,” “the perfect tie,” and even “Grand Theft 2000,” studies of the election have dissected its anomalies and scandals and have attempted to describe and explain what actually happened.1 In this study, I will analyze how the turn toward media politics and spectacle in U.S. political campaigns and the curious and arguably archaic system of proportional voting in the U.S. tilted the campaign toward George W. Bush and were prejudicial to the election of Al Gore. Gore received over 540,000 votes more than Bush, but because of the U.S. system of proportional voting won less electoral votes and lost the crucial state of Florida. In this chapter, I will argue that media representation of the two candidates and the anomalies of the U.S. system of proportional representation in an arguably archaic Election College were major factors in the highly controversial ascent to the presidency of George W. Bush. Of course, the U.S. Supreme Court decision directly decided the election results and the story of Election 2000 is highly complex and contested. Yet focus on the media in the election and problems with the system of proportional representation provide revealing lenses on the events of the 2000 election and call attention to major problems in the U.S. system of representational democracy.