The Virtual by Rob Shields London and New York: Routledge, 2003
In The Virtual, Rob Shields puts virtuality in with the key categories of contemporary social theory such as subjectivity, agency, structure, and the spaces and temporalities between the modern and the postmodern. Shields has rescued the term and the idea of the virtual from utopian futurists like Howard Rheingold and Nicholas Negroponte who use it to hype emergent technologies and forms of culture as the magical vehicles and entry points to new worlds and identities. The works of these digerati, ideologues for multimedia technology and culture, now appear ideological, outdated, and no more than huckstering of the new when confronted with the current state of affairs in the technoculture and its attendant war- and terrorism-torn world
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