Behavioral and Brain Sciences 34 (5):259-260 (2011)

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Abstract
Tests of a universal theory often find significant variability and individual differences between cultures. We propose that descriptivism research should focus more on cultural and individual differences, especially those based on motivational factors. Explaining human thinking by focusing on individual difference factors across cultures could provide a parsimonious paradigm, by uncovering the true causal mechanisms of psychological processes
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DOI 10.1017/s0140525x1100063x
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