The chisan-chisho movement: Japanese local food movement and its challenges [Book Review]

Agriculture and Human Values 25 (1):49-64 (2008)

Abstract
This paper examines the increasingly popular chisan-chisho movement that has promoted the localization of food consumption in Japan since the late-1990s. Chisan-chisho emerged in the context of a perceived crisis in the Japanese food system, particularly the long-term decline of agriculture and rural community and more recent episodes of food scandals. Although initially started as a grassroots movement, many chisan-chisho initiatives are now organized by governments and farmers’ cooperatives. Acknowledging that the chisan-chisho movement has added some important resources and a conceptual framework, we nonetheless point out that chisan-chisho has been refashioned as a producer movement by government as well as the Japan Agricultural Cooperative, capitalizing on local food’s marketing appeal. Chisan-chisho to date has not been able to become a full-fledged citizen-based political mobilization nor address the issue of marginality in the food system
Keywords Agrofood   Chisan-chisho movement  Consumer movement  Food system  Japan  Local food
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Reprint years 2007, 2008
DOI 10.1007/s10460-007-9077-x
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