Journal of Business Ethics 154 (4):1143-1159 (2019)

Sora Kim
Ulsan University
Using a national survey of US consumers, this study demonstrates the positive effects of corporate social responsibility communication factors on consumers’ CSR knowledge, trust, and perceptions of corporate reputation. The study also examines the role of a stakeholder-specific factor of consumer–company identification in the process of CSR communication. The findings suggest that the positive effects of CSR informativeness are enduring and independent of consumers’ identification levels with a company, whereas the positive consequences of the personal relevance, transparency, and factual tone of CSR communication intensify as the identification levels increase. Although CSR communication in which a self-promotional tone is adopted has a negative relationship with consumer trust and corporate reputation, such negative effects are not evident among consumers with very high identification levels with a company. Such CSR communication in fact improves consumers’ CSR knowledge and, in turn, has a positive effect on corporate reputation.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1007/s10551-017-3433-6
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 65,811
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

View all 13 references / Add more references

Citations of this work BETA

Add more citations

Similar books and articles


Added to PP index

Total views
42 ( #260,625 of 2,463,235 )

Recent downloads (6 months)
1 ( #449,456 of 2,463,235 )

How can I increase my downloads?


My notes