Nudging and Freedom: Why Scale Matters

In James Katz, Katie Schiepers & Juliet Floyd (eds.), Nudging Choices Through Media: Ethical and Philosophical Implications for Humanity. Palgrave Macmillan. pp. 19-31 (2023)
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My paper discusses large-scale nudging, i.e., the use of nudges that are highly individualized, highly prevalent, and highly effective. As I explain, digital environments are ideally suitable for large-scale nudging. I argue that large-scale digital nudging has the potential to compromise our freedom, by undermining our control over our actions. I end by sketching what could be done to avoid the development and the use of such nudges, to preserve our freedom.



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Jens Kipper
University of Rochester

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