Abstract
Few scientific disciplines have the potential of cognitive science to speak to the problems which people face every day in dealing with an increasingly complex technological, social, and cultural environment. In principle, understanding activities such as perceiving, learning, reasoning, speaking, deciding, and acting should be relevant to improving either ourselves or our situations when cognition is necessary for achieving our goals. Whether by improving our inner world (e.g., through education) or our outer world (e.g., through design), cognitive science promises to provide resources to help people better adapt to their environments and better adapt their environments to themselves.