Quorum 1994, TLJ Books 2007 (1994; 2007)

In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.
Keywords Advertising  capitalism  philosophy  reason  egoism  Ayn Rand  Ludwig von Mises
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Reprint years 2007, 1994, 1994, 2007
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ISBN(s) 0899308554 (alk. paper)   0978780302   0899308554
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Austrian Economics and Austrian Philosophy.Barry Smith - 1986 - In Wolfgang Grassl & Barry Smith (eds.), Austrian Economics: Historical and Philosophical Background. London: Croom Helm, reprinted: Routledge Revivals, 2010. pp. 1-36.
Advertisements.[author unknown] - 1969 - Southern Journal of Philosophy 7 (4):482-485.

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