In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-faire Capitalism

Quorum 1994, TLJ Books 2007 (1994)
  Copy   BIBTEX

Abstract

In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 89,446

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Analytics

Added to PP
2015-02-13

Downloads
183 (#96,418)

6 months
4 (#307,372)

Historical graph of downloads
How can I increase my downloads?

Author's Profile

References found in this work

Austrian Economics and Austrian Philosophy.Barry Smith - 1986 - In Wolfgang Grassl & Barry Smith (eds.), Austrian Economics: Historical and Philosophical Background. London: Croom Helm, reprinted: Routledge Revivals, 2010. pp. 1-36.
Advertisements.[author unknown] - 1969 - Southern Journal of Philosophy 7 (4):482-485.

Add more references