Does conceptual engineering as a philosophical method deserve all the attention that it has been getting recently? The important philosophical questions, one might say, are about the world, not about what our concepts are or should be like. This paper fleshes out one way in which conceptual engineering can contribute to philosophical progress. The suspicion that conceptual engineering is getting too much attention presupposes that it is important to distribute our philosophical attention well (for example, conceptual engineering should not get more than its fair share). The paper’s defense of conceptual engineering builds on that assumption. Conceptual engineering, it argues, is a way of configuring philosophers’ patterns of attention for the better: it serves attentional progress in philosophy.