Argumentation 27 (4):425-443 (2013)
| Abstract |
The use of digital presentation tools such as PowerPoint is ubiquitous; however we still do not know much about the persuasiveness of these programs. Examining the use of visual analogy and visual chronology, in particular, this article explores the use of visual argumentation in a Keynote presentation by Al Gore. It illustrates how images function as an integrated part of Gores reasoning
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| Keywords | Al Gore Analogy Climate Visual rhetoric Slide presentation Visual argumentation |
| Categories | (categorize this paper) |
| DOI | 10.1007/s10503-013-9296-9 |
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References found in this work BETA
Speech Acts: An Essay in the Philosophy of Language.John Rogers Searle - 1969 - Cambridge, England: Cambridge University Press.
Speech Acts: An Essay in the Philosophy of Language.William P. Alston - 1970 - Philosophical Quarterly 20 (79):172-179.
The New Rhetoric: A Treatise on Argumentation.Chaïm Perelman - 1969 - Notre Dame, [Ind.]University of Notre Dame Press.
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Citations of this work BETA
The Study of Visual and Multimodal Argumentation.Jens E. Kjeldsen - 2015 - Argumentation 29 (2):115-132.
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