Strategies of Visual Argumentation in Slideshow Presentations: The Role of the Visuals in an Al Gore Presentation on Climate Change [Book Review]
Argumentation 27 (4):425-443 (2013)
Abstract
The use of digital presentation tools such as PowerPoint is ubiquitous; however we still do not know much about the persuasiveness of these programs. Examining the use of visual analogy and visual chronology, in particular, this article explores the use of visual argumentation in a Keynote presentation by Al Gore. It illustrates how images function as an integrated part of Gores reasoningDOI
10.1007/s10503-013-9296-9
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Citations of this work
The Study of Visual and Multimodal Argumentation.Jens E. Kjeldsen - 2015 - Argumentation 29 (2):115-132.
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The New Rhetoric: A Treatise on Argumentation.Chaïm Perelman - 1969 - Notre Dame, [Ind.]University of Notre Dame Press.
The Uses of Argument.Stephen Edelston Toulmin - 1958 - Cambridge, England: Cambridge University Press.
