Strategies of Visual Argumentation in Slideshow Presentations: The Role of the Visuals in an Al Gore Presentation on Climate Change [Book Review]

Argumentation 27 (4):425-443 (2013)

Abstract
The use of digital presentation tools such as PowerPoint is ubiquitous; however we still do not know much about the persuasiveness of these programs. Examining the use of visual analogy and visual chronology, in particular, this article explores the use of visual argumentation in a Keynote presentation by Al Gore. It illustrates how images function as an integrated part of Gores reasoning
Keywords Al Gore  Analogy  Climate  Visual rhetoric  Slide presentation  Visual argumentation
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DOI 10.1007/s10503-013-9296-9
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References found in this work BETA

Speech Acts: An Essay in the Philosophy of Language.John R. Searle - 1969 - Philosophical Quarterly 20 (79):172-179.
The New Rhetoric: A Treatise on Argumentation.Chaïm Perelman - 1969 - Notre Dame, [Ind.]University of Notre Dame Press.
A Theory of Semiotics.Umberto Eco - 1977 - Journal of Aesthetics and Art Criticism 35 (4):476-478.

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