Visual argumentation in an Al Gore keynote presentation on climate change

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Abstract

The use of digital presentation tools such as PowerPoint is ubiquitous; however we still do not know much about the persuasiveness of these programs. Examining the use of visual analogy and visual chronology, in particular, this paper explores the use of visual argumentation in a Keynote presentation by Al Gore. It illustrates how images function as an integrated part of Gores reasoning.

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Michael K. Potter
University of Windsor

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References found in this work

The New Rhetoric: A Treatise on Argumentation.Chaïm Perelman & Lucie Olbrechts-Tyteca - 1969 - Notre Dame, IN, USA: Notre Dame University Press. Edited by Lucie Olbrechts-Tyteca.
The new rhetoric: a treatise on argumentation.Chaïm Perelman - 1969 - Notre Dame, [Ind.]: University of Notre Dame Press. Edited by Lucie Olbrechts-Tyteca.
The Uses of Argument.Stephen E. Toulmin - 1958 - Philosophy 34 (130):244-245.

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