Abstract

In today's financial world, investment is the trendiest topic. Depending on one's objectives, there are a variety of reasons for an investor to invest in various avenues. Age, income, education, and qualification are only a few aspects of demographic factors that impact investment behaviour. The purpose of this research is to look at the impact of various demographic factors on equities market investing behaviour. Heuristic biases, prospect biases, market biases, and herding biases are all components of investment behaviour. This survey was conducted in Bangalore, with 100 respondents who are equity market participants or potential investors. The importance of the association between investing behaviour components and demographics is tested using Karl Pearson's correlation. The findings and conclusions of the survey try to present a clearer and complete picture of investors' behaviour toward equities and derivatives trading organisations.