Raven 20:23-54 (2013)

Steven Knowlton
University of Memphis
The popularity of logos derived from the Tennessee flag can be explained by its obvious and relevant symbolism, but also by the phenomenon of pragmatic unity through which the Tennessee flag evokes the Confederate flag, as well as by the phenomenon of visual synecdoche, which allows observers to associate the three-star element with the entire flag and its associated meanings.
Keywords flags  Tennessee  semiotics  pragmatics  figurative thought  Confederate
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