Abstract

The article focuses on Enoch Powell’s “Rivers of Blood” speech and its recontextualisation 50 years later in view of the rising anti-immigration sentiment and Brexit campaign. Having discussed the dynamics of the threat construction process and its role in shaping public attitudes to migration and policies related to it across time and space, we proceed to analyse Powell’s speech in terms of lexical, grammatical, and discursive fear-inciting devices and strategies. While doing so we draw on the insights from neuroscientific research on the role of lexis in fear stimulation and functional-cognitive models of grammatical structure. The second part of our analysis is meant to demonstrate how the semiotic potential of cyberspace and social media, along with multimodal integration of various forms, intertextuality, and interdiscursivity they enable, endow fear-inciting discourse with new spatiotemporal and affective qualities. To this end we examine one of the most popular YouTube videos making “Rivers of Blood” speech part of its anti-immigration stance.