Oleksandr P. Krupskyi
Oles Honchar Dnipro National University
We analyzed conceptual management principles of innovative activities of tourist enterprises. We researched the definition of the innovation, innovative activities, innovative potential of tourism peculiarities and activities of tourist enterprises. We proved the necessity to involve managers of tourist enterprises to create innovative potential of the enterprise in tourism sphere. We proposed to investigate “innovative potential of tourist enterprise” as a possibility to transform and rationalize the experience and existing stereotypes of subjects’ cooperation in business process, and “innovative activities of tourist enterprise” we regard as a complex of scientific, organizational, technological, commercial, financial activities which lead to innovation.
Keywords organizational culture  tourist enterprise  tourism  innovative activities  innovative potential
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